![]() ![]() Wix, on the other hand, has a bit more of a learning curve. After choosing a theme, your work is mostly just filling in the blanks. Because Shopify’s usability relies so much on templates, your choice of theme will determine most of how your site looks and functions. This includes Shopify’s app store for extra features that aren’t available out of the box.Ī large part of how to make a Shopify website lies in choosing your theme. Additional features, such as marketing implementation and discounting, can be easily accessed at any time from the vertical menu on the left. A site with just a few pages and a handful of products can be completed in mere minutes. In fact, Shopify is so easy to use that you could create an entire, fully functional site in no time at all. Everything is clear and direct, and even new users won’t have a problem figuring out what to do. Most of the process is simply filling in the blanks: entering the name of your products, entering the price, uploading images in the right places, etc. Shopify usability leans heavily on its template style. That said, Shopify is decidedly easier to use than Wix. Even first-timers without design experience can use either platform comfortably, with minimal learning curves and self-explanatory controls. ![]() Wix: usabilityīoth Shopify and Wix are easy to use. Do you want a site that’s more personalized to your own branding look or style, or one that makes selling easier? Take a closer look at how each one performs in different areas before making a final decision. You’ll need to pay extra if you want the same suite of ecommerce features as Shopifyīut the devil is in the details. Less expensive monthly rates, but static transactions fees also expect to pay extra on apps for necessary featuresĮverything you need is either built-in or free to add ![]() More expensive monthly rate, but lower transaction fees with higher paid plans (plus it’s recommended to buy a paid theme) The main advantage of Wix is you can create a site the way you want, with flexible design options Very limited customization Shopify sites have a tendency to look alike Incredibly easy to use, with very little learning curve and self-explanatory instructionsĮasy to use and user-friendly, but more of a learning curve than Shopify For now, here’s a comparison chart summing up the points: We will go into each topic in more detail in the article. Of course, a jack-of-all-trades is a master of none, which means the selling features on Wix-although abundant-aren’t as focused as on Shopify. Wix’s design platform is a lot more open and flexible, accommodating to the whims of the designer, and more conducive to alternate visual styles and experimentation. Wix was made to help anyone build any site, regardless of type or industry. In that respect, Wix is on the other end of the spectrum. However, the focus on ecommerce comes at a cost, with other, non-sales aspects of website building left ignored. Shopify is built specifically for online stores so most of its features point in that direction, with options that true salespeople can appreciate. Shopify can only create ecommerce sites-but the one thing it does, it does well. This opened up ecommerce (and retail in general) to a whole new audience, one unrestricted by a lack of technical expertise. At a time when only coders and professional designers could make a website, Shopify created an online store builder that literally anyone could use, regardless of experience or skill. One of the largest publicly traded companies in Canada, Shopify is more or less synonymous with ecommerce. Take a close look at Shopify and Wix to see which one fits your style and goals best. This comparison guide puts each platform under a microscope, analyzing how they hold up in usability, customization and pricing. Two of the most popular choices on the market are Shopify and Wix: one’s a paint-by-number builder that specializes in ecommerce, and the other’s a versatile website builder capable of stylizing any site, even an online store. There’s no one right way to build an online store-which is fine because there are plenty of ecommerce website builders to choose from. ![]()
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